Larry Friis began his career in the financial services industry financing small businesses. He quickly grew through the ranks in his banking career and ventured out to improve business processes, offer cost-saving measures, suggests ways to strengthen balance sheets, and fund businesses. This led to identifying businesses that could be strategically aligned or merged.

Larry has been a member of the board of directors for two financial institutions with specific responsibilities to monitor credit quality, strengthen business processes, and improve market positions to prepare companies for acquisition. Larry currently serves on the board of directors for Red State Talk Radio.

In addition, Larry has been an Adjunct Professor, for more than 20 years, teaching personal finance and organizational management. He is the author of a book titled Great Companies Know: Employees are Customers Too and has addressed many conventions and numerous company strategic sessions for management. He has been a featured guest on many radio programs throughout the United States.

All these experiences had one common thread. The business owner, employee, student, and company executive had limited or no solid retirement plan. Capitalizing on the strengths of banking, positioning, and personal finance, Larry offers comprehensive financial planning for the individual, business owner, and executive using financial tools tailored specifically to the goals, needs, and forecasts of the person involved.